13+ years turning clicks, calls, and feet-on-street into paying SMB customers across India's largest B2B platforms, Naukri and IndiaMART.
I'm a marketer by trade and a mathematician by heart. Over the last decade, I've been a consistent, outsized contributor to B2B acquisition at two of India's largest platforms, IndiaMART and InfoEdge.
My beginnings were modest. I grew up in Hanumangarh district of Rajasthan, and lost my father at a young age. Mathematics carried me through, financially and otherwise, and helped me finish my education. During my college days, that love turned into teaching GMAT and CAT quant at India's leading institutes. Beyond academics, the journey continued through statistics, data analytics, machine learning, and AI.
My life so far has had a strong correlation with mathematics. Today I put its applications to work, growing B2B and SMB businesses at scale.
A few moments that marked the journey, awards, a published book, a national exam record, and features across press & stage.
Built India's recruiter SMB engine from a standing start. Wrote the playbook, hired the team, scaled the funnel.
Took India's largest B2B marketplace from 50K paid sellers to 125K+ by turning a free directory into a subscription business.
Took e-Learning into 100+ districts via 20,000 Common Service Centres, and learned how India's smallest towns actually buy.
Free tools I've built outside of work, made for real users, shipped without a team.
A free AI transcription tool that converts audio & video to text in 99+ languages. Built for Indian users tired of paying $20/mo for 10 minutes of transcription.
A free math quiz platform I built for my son Vivaan. Chapter-based Grade 2 questions with characters, timers and a persistent scoreboard, no sign-up, no ads, nothing stored.
The competencies, frameworks, and tools behind 13+ years of scaling SMB businesses across India.
Notes from 14+ years of building and scaling B2B sales engines across India.
India's SMB market isn't one market. It's 50 different markets stitched together by language, geography, and trust. Here's the playbook that actually works when you're selling to a shop owner in Tier-3 India.
Read on LinkedIn → Sales OperationsEveryone said tele-sales was over. Meanwhile, we scaled a 300+ FTE call centre to 65% higher conversions using data-driven targeting and AI. The phone still works if you pair it with the right data.
Read on LinkedIn → Channel SalesThe fastest way to kill a channel partner programme is to pay them a commission and hope. I ran 10+ partners at IndiaMART contributing 55% of new paid sellers, and the real unlock wasn't the commission, it was the scorecard.
Read on LinkedIn → Growth MarketingMost B2B companies in India run three separate sales motions and wonder why none of them scale. The unlock is running digital, tele-sales, and field sales as one engine with one P&L, not three teams with three dashboards.
Read on LinkedIn →Teaching has been part of my life since my college days. Over a decade of sharing quantitative aptitude with entrance-exam aspirants and statistics with university students, because numbers, done right, are beautiful.
India's SMB market is messy, fragmented, and unforgiving, and it's where the next decade of B2B growth in India will be won.
I've spent 13+ years inside the two companies that have figured this out the hard way, owning both ends of the funnel: the digital top, and the field and tele-sales orgs at the bottom.
If you're building a B2B platform that lives or dies by SMB acquisition, I've already made the mistakes, written the playbook, and shipped the wins. The rest, we can build together.
Founders, recruiters, and conference organisers, let's talk.